While we’ve been busy getting our house in order to accommodate for Movies, Music, Mobiles and Games, The ET Now Technoholik crew have been doing some recce of their own.
Someone Ms. Sneha Johari decided to review a few online bookstores in the great Battle of the Online Book Stores in India:
Round One: Design and Usability
Key Takeaway: “We are an awesomely organized excel sheet!” #best-backhand-ever!
Round Two: Collection of Books
Key Takeaway: “Aldous Huxley came through for us. Support Soma.”
Round Three: Transaction & Payment
Key Takeaway: “Cash on delivery!”
Round Four: Packaging & Delivery
Key Takeaway: “72 hour turn-around-time.”
This probably aired sometime last week, and also last evening (possible it was a rerun), because I got a bunch of mails about it. Here are a couple (edited for brevity):
I was watching “Technoholik” on ETNow now. I was very happy to see Flipkart scoring on all fronts as compared to all other related websites. Congratulations on this success.
The first time I happened to see your website, I was in love for it. Today when I heard the anchor use the same words, I somehow felt very proud of myself.
Great once again. Nice to be associated with this website emotionally.
- Milind Agrawal
This week, ET Now, a business TV channel, conducted a comparision study of three online book stores in India. Flipkart was one of them. I waited with baited breath as I had not even heard of the other two, much less make use of their services. Also, the other online bookstore that I have looked at is *******.com, which did not feature in this TV program.
You must have been thrilled to have been voted No.1. My experience with you certainly makes me agree wholeheartedly. The recent changes you have made on your website in the “Book Details” section, including displaying the Revision Number of the book if it is a textbook, are also very welcome. I was eagerly awaiting those changes and was very pleasantly surprised.
Congratulations, once again. Remain customer-focused, and you’ll reach greater heights.
Raising a toast to Ms. Sneha Johari and others who contributed in bringing this together, on #technoholik.
And review or otherwise, I salute everyone who makes any of this possible. Every single day.