Startups Are Like Rockbands

WARNING: Analogy coming up. If you don’t like analogies, hit the back button, now.

In my skewed worldview, here’s why I think startups are like rockbands.

They both essentially start of with one unit (could be one founder, two founders with a single goal etc.) I see this as a lone singer, either singing acapella or singing with an acoustic guitar/piano or just a solo instrumentalist.

This single unit then goes on to put up an online presence. In the case of most startups, that is of course a website that is hacked together fairly quickly. In case of that lonesome singer we spoke of, it means populating myspace, a profile on facebook, uploading videos on Youtube.

A small fan following begins, family and friends mostly.

Then suggestions and requests start pouring in. In case of the singer, songs to cover, gear, recording techniques, ways to advertise and the like. In case of the startup, features to have on the website, expansion of catalog, coding and usability, and of course ways to advertise and market yourself.

Both the startup and the singer realise they need more help. A singer looks for additional members. A startup looks for additional developers.

This is where most of the hit and miss happens — When you need to get a whole bunch of competent people together fairly quickly. The singer realises that the guitarist can’t tune a string. The startup realises that the developer cannot reverse a string. That two Grade Two pianists don’t make a Grade 4 pianist. That two Level 2 Developers do not make a Level 4 developer.

Some more chopping and changing happens. The lucky find their sweet spot sooner, rather than later.

Then comes the backend. While the rockband can wait a while before it gets its roadies, the startup needs its roadies fairly quickly. Especially if its a physical business like Flipkart is in.

But the rough edges get ironed out. The rockband gets a few gigs, more people hear them, they get a few more gigs. The startup starts expanding its customer base. People say good things about them and they get more users and customers.

Soon the rockband is touring around the country. Soon the startup is shipping books around the country.

(Hopefully) Eventually:

The singer has his hair gelled. The website has its UI slick.
The guitarist plays blistering arpeggios. The website is blisteringly AJAXIfied.
The piano player is absolutely fluid. The layout is absolutely liquid.
The drummer is precise at keeping time. The backend is precise in its loadtime.
The roadies setup and pack like clockwork. The supply chain packs and ships like clockwork.
The rockband gets its groupies. The startup gets its VCs.

The only question on everyone’s mind: “Where’s the bassist?”

Here I am, and I’m starting a Flipkart band.

We’re calling ourselves, “The Bookmarks”!

You read it here first, ladies and gentlemen.

Posted in Startups, The Bookmarks | Tagged , , | 3 Comments

Flipkart Ubiquity Command?

ubiquity_command_flipkart

Of all the things that have caught my attention, this one ranks right up there. While it had Shivku jumping up and down, I’m still trying to work it out.

All things point to this entrepreneurial gentleman here. Even more fascinating, he seems to have something also to do with Tempostand.com, an Indian startup that promotes Independent Indie Indian Bands and Musicians.

We need more of these, for sure. Would love to lend a hand.

What makes me an authority on such matters. Well, I’ll have you know that I was once the Bass-Whore of Bombay. (What, it’s an honest profession! … and I didn’t do it for the money, just so you know. )

Shall now send off a mail to him, and one of two things will happen:

a>My stalking will pay off and I’ll be jumping like Shivku was
b>My stalking won’t pay off and I’ll be hauled off by the cops

Bets open at 5:3 odds. Any takers?

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The Stress Test

You see this all the time — and for some of you who don’t present yourselves for job interviews very often (and that’s a good thing!) — MTV Roadies (or the reality show of your choice) is the best approximate example.

Grace Under Fire, Grace Under Pressure

This is essentially what a “stress test” looks to calibrate. Your ability to keep your head when others are losing theirs; your ability to keep your cool when the heat’s turned up; your ability to think on your toes … you get the picture. More often than not though, stress tests are fairly ’scripted’ — inasmuch as you can script a show like Whose Line Is It Anyway.

Apart from you, everyone in the room knows what to say, how to say and what to do. The good cop / bad cop routines are fairly set. All the interview panel has to do is play it by ear, depending on the candidates responses and based on kinesic feedback. They then go on collate all that information, have discussions about your Type ‘A’ Type ‘B’ personality, map out your comfort zone, look through your Johari Window and hopefully at the end of it all, they come to an informed decision.

I’m right now on our front porch enjoying the pleasant centrally aircon Bengaluru weather. We’re down a leafy Koramangala bylane, the birds are chirping, a dog’s barking … and there’s very little or no traffic sounds at all.

Sitting a few feet away from me on another one of those cheap plastic chairs (give us good chairs, Flipkart!) is someone who’s applying for one of the open positions at Flipkart … and the candidate is filling out a form of some sort with the paper awkwardly positioned on the lap. Not two minutes later, candidate got called in, while someone else from the team came out. He then went on to call another candidate over the phone and have the initial “breaking the ice” conversation.

Barking dogs can become annoying at this point. As can the occasional auto rickshaw that barrels down the dead end road, hell for leather. Of course, none of this is intentional. We have started realising though, that inadvertently, our non-screening stress test has become what it’s not.

It partly also has to do with preconceptions of 2 things, largely — the idea of an Office and the idea of a Startup.

Offices are meant to look and be a certain way, with a degree of formality, with receptionists and with cubicles. When you’re sitting on the porch and you see the CEO dressed in jeans and a T-shirt sitting on the floor trying to get faulty generator fixed … it shakes the confidence of some people. Which brings me to this …

… Startups are cool. Ok, sure they are … but people are all the same slogging their asses off. And with most startups like Flipkart (that are bootstrapped), you are slogging your ass off in conditions that would be considered “developing” anywhere else. (Aside: “Let My Dataset Change Your Mindset” is worth a watch.)

Startups are fueled by hard work, and in the case of Flipkart, fueled by both hard work and hard physical labour. We are as much a physical business as we are a .com — books are physical, tangible, need to stocked, shelved, packed. And Sachin and Binny have done it the hard way; the only way, really. Back in the beginning, they used to schlepp around books from all over Bangalore back to their house, sit and pack, bill and label, and carry the packed books out to the courier office.

Even today if one of us complains that a book can’t be packed a certain way, they’ll gladly sit down and show you how it can. This is more or less the case with most of us who’ve been here in 2007 and 2008. We have all sat on the packing floor and packed books, stuck labels, carried cartons up and down floors … you name it. Not like we’re through with it either. If ever we find ourselves short staffed (people on leave), we jump in and find a spot on the assembly line. What matters is that the books get packed.

Fortunately or unfortunately, with some people - this isn’t the “cool” they expected to find in a startup. We weren’t wearing chinos and sipping ginseng tea or using “Web 2.0″ as punctuation (although, I use “HTML 5.0″ whenever I get a chance).

We’ve had to shoo dogs from the staircase because we knew a developer candidate was coming over. We’ve worked in candle light in the days before we could afford a power backup. We continue to work in the sauna that is our Delhi office.

Don’t be fooled. The Flipkart interview is the easiest part.

It’s the work that’s a stress test.

Posted in Behind The Scenes | Tagged , , | 1 Comment

Flipkart Funding!

There’s a lot of talk around about this, so might as well. Before you hear of it from elsewhere. I’m not sure I should be revealing all this … don’t even think I’m authorised to reveal this … but I’m going to go ahead and do it anyway. All you journalists, feel free to quote me on it:

5> Flipkart funds food

It’s true, and not in the Sodexo Coupon way. Flipkart pays for most of the meals of most of the employees. Breakfast, Tea, Lunch, Tea, Evening Snacks, Tea. Flipkart also caters to the discerning tastebuds; adrak chai, badam milk, turmeric milk, black coffee, con leche, sans lait, food without roots and tubers, fast food, food from Kareem in Delhi, kulchas from the guy across the street. It’s like a wedding every day. Almost.

4> Flipkart provides funding for my shelter

I’m a leech. I have slept in Flipkart’s old office, I’ve slept in Flipkart’s new office, I’ve even slept in Flipkart founder Binny Bansal’s house. I now sleep in Flipkart’s guest accommodation suite. And I’ve been a guest for a year now, so that should give you a good idea.

3> Flipkart is funding telecommunications

I don’t use a cellphone. So they bought me a cellphone. I then went on to lose the cellphone (in Binny Bansal’s house, oddly). Now they are after me to get a phone. Here’s my plan: If I delay it long enough, they will be forced to get me a phone.

Meanwhile, Nandu the office boy had his phone stolen. The other Flipkart founder Sachin Bansal gave him his own cellphone.

Nandu then had his cycle stolen, which brings me to the next point …

2> Flipkart is funding transportation

A few SELECT employees get travel allowance. Fuel allowance. People like Nandu also get a cycle. Which then unfortunately gets stolen, again.

But the most important thing Flipkart is funding is

1> HOPE

Hope to all those who never had access to books they needed, and though not necessarily cheap, making it affordable to these same people.

Hope to all those independent authors who can never go through traditional channels, by making it less cumbersome and by getting them to their audience.

Hope to International authors, by giving them access to Indian markets which they would never have had before.

Hope to other Startups and would-bes, by being an example. It’s not easy and the hurdles are immense. But a lot can be done by two people whose sum capital investment is the price of a Hyundai Santro.

Posted in Behind The Scenes | Tagged , , | 2 Comments

This Is New(s) To Me

Flipkart Review On Amazon

Flipkart Review On Amazon

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Dan Brown’s Lost Symbol Takes Up Our Time

dan_brown_lost_symbol_flipkart

While Robert Langdon was probably running around finding clues where none existed (all over the course of 12 hours), we were doing more or less the same - packing the 600 or so backorders as fast as we could! That’s 50 books an hour, no matter how you slice it.

Not to mention all the other orders that needed to be processed.

Dan Brown Bounty

Dan Brown Bounty

I wonder how some people found time to pose? Oh yeah, I forced them to.

Sachin Bansal (Flipkart Co-Founder) for Scale

Sachin Bansal (Flipkart Co-Founder) for Scale

Sachin’s in a conservative fatherly / elder brotherly arm around. He’s probably thinking “All of you Lost Symbols will be shipped to all parts of India by the end of today … I wish you all the best in your new homes.” Very Father-of-the-Bride like.

Mekin For Scale

Mekin For Scale

Contrastingly, Mekin’s is a long-lost friend / cousin approach. “My my, look how fat you’ve become! Too many pizzas and beer, this is what happens.” Even Nandu on the left corner of the frame looks more than a little concerned with Mekin’s unorthodox approach.

Shivku's Head For Scale

Shivku's Head For Scale

Here’s my favouritest of them all, a decapitated Shivku. If I had a buck for every time I imagined a floating Shivku head …

But we got them ready and out in time, some in gift wraps, some with notes. Almost all of you will have received them now, and if you haven’t yet bought one and plan to - here’s a good online bookstore to buy Dan Brown’s Lost Symbol in India.

I’ve heard they can ship it out in 24 hours.

What?? Shameless plug, of course.

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Desperately Seeking Downloads

flipkart_on_rapidshare

Turns out, you can now download Flipkart on Rapidshare … I could never have guessed!

I’m mostly misinformed about such things like iPods and xBoxes and Guitar hero and … I don’t have an account with these people either. If anyone out there does, could you please do me a favour and download this, only to let me know what it was. Much appreciate.

As for me, well, live and learn …

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A Million Free e-Books!

Breaking News on Google Books

But of course you knew this. Good luck to all Indians searching for Playboy, Savita Bhabhi and other assorted pron.

PS: No, Flipkart still cannot send all you lovely people books in your email id(sic) or have PDFs available for free download - just because Google can.

UPDATE: Google Brought To Book Over Digital Library

Ask any Tabloidish newspaper journalist about how much Editors hound them for “witty, attention, eyeball grabbing headlines”. Most of them get churned out like the one above.

PPS: See, here’s why we can’t offer you free books in your inbox no matter how much you plead.

Posted in Book Industry | Tagged , | 4 Comments

A Letter To Mr. Sam Miller

Dear Mr. Miller,

May I call you Sam? Please allow me to introduce my good self. Myself Tapas R. I know what you might be thinking, “What is this R.?” You see Sir, I am from a South Indian family where it is customary to add a lot of initials either preceding or following one’s name. It is also possible this is so because our names are impossible to spell in the Roman script (even the best approximates do not capture the pronunciation and inflections of the said name). What can I say, we R. like this only. (I apologise for the silly pun, Mr. Sam Miller Sir.)

I sell books for an online bookstore in India called Flipkart.com, whereupon I chanced upon your marvellous tome, Delhi: Adventures In A Megacity. At once, it was as if the Gods were communicating with me - I had this intense feeling that this book of your esteemed authorship might be of adventures in a megacity, perhaps even Delhi. Throwing caution to the wind, I picked it up then and there for my personal perusal.

You see Mr. Sam Miller Sir, I don’t think it was mere coincidence. I had only just come to Delhi from our offices in Bangalore, a city which also happens to be my birthplace (although I left it no sooner than had I turned 3 months old). “How wonderful!”, I said out aloud … this book shall guide me, a stranger in a strange land.

I must interrupt my own train of thought here, if you will kindly permit. You see Mr. Sam Miller Sir, I have a colleague here who has been chauffeuring me in his Maruti 800 even since I got to Delhi, so I have not really had the time to discover the city on my own. What further coincidence then, when the day I picked up your book - mere happenstance - was the day this said colleague had other appointments to uphold faithfully, thus leaving it wholly upon me to traverse a considerable distance in this new city, all by my lonesome.

Shutting our premises, I gingerly made my way out the bylanes of Ansari Road - effectively my starting point - heading due west for Karol Bagh, my temporary domicile. I planned to seat myself comfortably in a rickshaw and imagined 7-8 kilometres passing by, just like a fleeting sneeze. This was (un)fortunately not to be. The sums the auto-fellows quoted would have bought one the Kingdom of Travancore, I kid you not. “120 rupiahs, 130 rupiahs”, they said! “Daylight robbery”, I said! One of the auto-fellows kindly pointed out it was past daylight, the time being 8 o’ clock pm.

I thanked him for the semantic correction, and asked him to kindly show me the direction. I would walk it if I had to, but not pay these thugs and lumpen louts a single naya paisa. “Thataway”, he pointed. And I walked.

As I faded in and out of the umbras and penumbras of dim-lit street lamps, I could not help and notice peoples’ stares. Now you might be guessing Mr. Sam Miller Sir, that a South Indian in Delhi would stand out like an Englishman amongst the Irish, but please allow me to correct your misconceptions. It was nothing of the sort. It was not because I was South Indian that people stared - it was more because I was a South Indian with long hair and a goatee and tattoos. That you must admit, is a little, how should I say, a little “left of the middle”.

I also had a burdensome laptop and large noise canceling headphones crouched on my neck. The combination of this put my Innate Indianness in ambiguity.

My coping mechanism is such situations always has been to make like the ostrich. I promptly pulled out your tome from my holdall and immersed my nose into it. And wonder of wonders, you advocated walking in Delhi! By the time I reached home, I had read half your manuscripture!

Admittedly, the 7-8 kilometers whizzed by less like a sneeze and more like whooping cough, but I am not one to split hairs. I enjoyed myself immensely, which is when I first decided to write you a letter. But providence had more in store for me, praise the heavens. I was kept delayed by a lot of petty tasks that ate into much of my time.

This same colleague who has continued to chauffeur me has left unexpectedly for Bangalore on work, leaving me to fend for myself once again. I am now a veteran of the streets … I have I imagine started looking less like a South Indian and more like a Sikh who has just returned from England. So much so, I have even given directions to strangers, strangers who are inhabitants of Delhi I might add. Their license plates betray them.

I was determined to send you this letter by the Monday after the Independence Day weekend … so Monday the 17th I woke bright and early, bathed twice, put on freshly washed and ironed clothes and decided to get to work early, so that I may find some time to compose this letter to your esteemed self.

Stepping out onto the footpath of Karol Bagh, I searched eagerly for the autos that circle like vultures over carrion. Strangely, not one was to be found. I stepped out of the bylanes and onto the main road … still none. I briefly contemplated taking the metro, but abandoned the idea for reasons now clear to me.

I searched further … still not one to be seen. I passed Karol Bagh and inched closer to Jhandewalan. Then further down to Ramakrishna Ashram Marg … no auto yet. I continued heading further east, approached CP where the metroline plunges underground, made a left … still no Auto.

I was getting frantic. Where are all the autos who chase me like boys chasing girls?

Went on down below Minto Bridge (which is still in the process of being widened) and walked up to the “thulla” at the intersection. “Where can I find autos today?” I politely asked. He laughed in my face. “Where have you been?? Don’t you read the papers … there’s an auto strike called, today and tomorrow. No auto!”

Aah, the tubelight went off in my head. In my haste to leave home so that I can catch an auto, I had ignored the newspapers that would have informed me that no amount of haste would get me an auto.

So I walked on down, passed a couple of roundabouts, reached the Delhi Gate across from the Kotla … went further down still and made a right at the “Lohe Ka Pul”, and I was at last at work. 90 mins after scheduled.

Post 7 o’ clock pm, I assured myself, I would indeed get time to write to you. Not to be! The workload from the 3 day weekend had caught up, and I was tied up till 10 o’ clock pm. It was ten past ten by the time I locked the office up. Even the watchman was visibly upset; “You people disturb my sleep when you leave so late” said the watchman. A sleeping watchman. I missed the irony at that time, because I had other things to look forward to. Like my 8km walk back home.

You see Mr. Sam Miller Sir, the metro counter shuts by 22:22 (so I am informed), and by the time I’d get to Pragati Maidan, the barn doors would have been locked with the horses long bolted.

So with a smile on my face, I retraced my steps … not entirely so, because I’m used to the route my car takes. Although I fully understand that one-ways don’t apply to humans, I am bound to comply by them.

It is half past 11 when I get home. No one is worried (mostly because I live alone). A cold shower and a hot dinner later, I finally sit down … to write you this letter.

Alas, it’s 2am Tuesday. I have missed my deadline, Sam. I hope you will understand and forgive me accordingly.

Till Then I Remain,

Yours Faithfully,

Tapas R.

9780670082315

Title : Delhi: Adventures In A Megacity
Author : Sam Miller
Published by : Penguin Books India
Published : January 2009;
Imprint : Viking
Special Price : Rs 424.00
Cover Price : Rs 499.00
ISBN13 : 9780670082315
Edition : Paperback
Extent : 304 pp
Classification : Non Fiction

Posted in Behind The Scenes, My Picks, Some Books at Flipkart | Tagged , , , | 4 Comments

Beancounting Book Buying Behaviour

Mayank Dhingra seems to be on a mission. If you haven’t come across this yet, do chip in and help contribute in/to the analysis of buying books in India.

For the record, I haven’t participated. Inherent bias or some such thing. How much would I pay to peek at the results though, that’s the question.

In the spirit of all things Caesarian: Mean; Median; Mode!

Posted in Book Industry | Tagged , | 1 Comment