Category Archives: Inside the Cart

a peep into the life at flipkart, how we do things

Happy 1st Anniversary, Delhi!

2009 - one year to the day, Sujeet and Binny kick-started things in Delhi (our first office outside Bengaluru). On the eve of the anniversary, our gang found itself going IPL crazy … not in the colours of the home team but in those of Flipkart. Sachin was surprised they went in all black sweatshirts [...]

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Textual Encounter

Apart from the above, we have now introduced SMS confirmations for all orders and despatched shipments.
We realised that a lot of people may not necessarily access emails very often, or perhaps our mail ends up in spam every once in a while. A lot of you are also at work but use your personal ID [...]

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Flipkart “Young Turks” Video Up On YouTube

Watch!

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See And Be Seen: Flipkart on “Young Turks”

When most people at Flipkart turn up at work, they expect the usual processing-packing-posting routine. Some yelling also. What they don’t expect is to trip over a tripod.
Until now.
So turns out, CNBC wanted to shoot a bit with Flipkart’s CEO Sachin and COO Binny, for their “Young Turks” property. For those not into CNBC (or [...]

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First Comes Love, Then Comes Marriage …

Silence on this blog usually means, lots is afoot.
For those who came in late (me included), the jingbang was over at Pluggd.in’s Unpluggd gig. Some hearts were set aflutter because Flipkart sells more than a book/minute. The first day this happened, a couple of us looked at each other, hoping against hope that one of [...]

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What’s In A Name

The Brand
All of us at some point or the other have been asked — “Flipkart, what does it mean?”
For a fact, it means nothing — looking it up in the dictionary will testify just as much. A simple explanation is this;

We needed a unique word (or sound), that meant nothing and hence had no generic [...]

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To The Media

It’s been one of those days.
Just to say a quick Thank You to all those who’ve taken the time and trouble to come find us at the 19th New Delhi World Book Fair. TV and Print, sorry about the geeky bytes…
Humbled.

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Our Cybercafe Has Shifted: The World Book Fair 2010, New Delhi

The last time I was at the Flipkart traveling cybercafe was at the Bangalore Book Fair a few months ago. The 19th New Delhi World Book Fair at Pragati Maidan is on a scale many times bigger (thus explaining the “World” part), but the scale was not the only reason I got lost when I [...]

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Bombay Off The Blocks

A good one week after we kickstarted operations in Mumbai, I can now safely say “We’ve arrived.”
On account of writers’ block, I will plagiarise a conversation I earlier had. Please do expect things out-of-context.
It’s the city I grew up in, feels odd to be living in a hotel. Postpartum depression, is what I think [...]

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The Flipkart Facelift, contd.

For those who came in late, we had first poked around a bit sometime 6 months ago.
More than a few kind people chimed in with thoughts and suggestions, as is evident in the comments. We were of course short-staffed and went on a recruiting spree (and as someone once joked, “Looking at Flipkart, one would [...]

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