The Brand
All of us at some point or the other have been asked — “Flipkart, what does it mean?”
For a fact, it means nothing — looking it up in the dictionary will testify just as much. A simple explanation is this;
We needed a unique word (or sound), that meant nothing and hence had no generic [...]
To add a bit of tangential perspective to the collective goal of a book in every child’s hand, here’s the Value of Rs. 500 (if you haven’t seen it already).
Attributions: OpenspaceIndia.org / Possibly “Nitin Das” [Edited in good faith based on below comment by Hemant Kathuria]
Championing the cause: Pratham Books and Tulika Books.
Head [...]
