The Brand
All of us at some point or the other have been asked — “Flipkart, what does it mean?”
For a fact, it means nothing — looking it up in the dictionary will testify just as much. A simple explanation is this;
We needed a unique word (or sound), that meant nothing and hence had no generic [...]
To add a bit of tangential perspective to the collective goal of a book in every child’s hand, here’s the Value of Rs. 500 (if you haven’t seen it already).
Attributions: OpenspaceIndia.org / Possibly “Nitin Das” [Edited in good faith based on below comment by Hemant Kathuria]
Championing the cause: Pratham Books and Tulika Books.
Head [...]
For those not in the know, May I Hebb Your Attention Pliss is now available on Preorder on Flipkart. (Depending on when you read this, it may no longer be on Preorder …)
For those of you wondering what Preorder is, it’s the equivalent of Advance Booking. Which just means you won’t have to stand in [...]
It’s been one of those days.
Just to say a quick Thank You to all those who’ve taken the time and trouble to come find us at the 19th New Delhi World Book Fair. TV and Print, sorry about the geeky bytes…
Humbled.
The last time I was at the Flipkart traveling cybercafe was at the Bangalore Book Fair a few months ago. The 19th New Delhi World Book Fair at Pragati Maidan is on a scale many times bigger (thus explaining the “World” part), but the scale was not the only reason I got lost when I [...]
