By Tapas | Published:
January 28, 2010
I like the attention to detail, SEO and otherwise.
Domain Name:
A .com TLD {CHECK}
A .in (unverified), but I’m sure it’s a 301 redirect
Product name in domain “gola” {CHECK}
Country name in domain “India” (compensates for the .in as well) {CHECK}
Brand recall call-to-action “Go” Gola {CHECK}
Trademark Registration: BONUS {CHECK}
Title Tag: The World’s Cleanest Gola {CHECK}
Anchor Text:
No Dirty [...]
By Tapas | Published:
January 24, 2010
A good one week after we kickstarted operations in Mumbai, I can now safely say “We’ve arrived.”
On account of writers’ block, I will plagiarise a conversation I earlier had. Please do expect things out-of-context.
It’s the city I grew up in, feels odd to be living in a hotel. Postpartum depression, is what I think [...]
By Tapas | Published:
January 24, 2010
There’s an elephant in the room and no one wants to talk about it, so here I am. You guessed right, Payment Gateways.
@rohan_kini from the fantastically cool Bums On The Saddle Bicycle Store (especially for Trek & Firefox bikes) in Bangalore had paid us a visit not too long ago. They’ve been getting requests from [...]
By Tapas | Published:
January 15, 2010
For those who came in late, we had first poked around a bit sometime 6 months ago.
More than a few kind people chimed in with thoughts and suggestions, as is evident in the comments. We were of course short-staffed and went on a recruiting spree (and as someone once joked, “Looking at Flipkart, one would [...]
By Tapas | Published:
January 14, 2010
In light of all the emails I’ve received, calls we’ve got and Tweets out there on the interweb, I’m here to report that Flipkart is indeed selling the book on Pre-Order.
But a lot of you already knew that.
Dork: The Incredible Adventures Of Robin ‘Einstein’ Varghese
Author: Sidin Vadukut
ISBN: 0143067117
ISBN-13: 9780143067115
Binding: Paperback
Publishing Date: February 2010
Publisher: Penguin Books [...]
By Tapas | Published:
January 11, 2010
via @blinkandmiss Re:Paranormal activity on flipkart.com
We tried plugging the dam, but damn, too many leaks too few fingers. To all you people who called and mailed and tweeted, Kudos for keeping us on our toes.
Pankaj coder to the rescue!!!
By Tapas | Published:
January 8, 2010
It’s good to be back. I cannot really justify the hiatus — but if you must know — it was either because I was down with H1N1 or was away trolling cyberspace writing fake reviews and starting flame wars.
It’s been over a month since the last blog post and I of course feel very guilty [...]
